Business Management Strategy for Coffee MSEs: Practices in Indonesia And Malaysia

Abstract

Coffee is a plantation crop that has long been cultivated in Indonesia and has an important role in the national economy as an export commodity. Community service in Cibulao Village, Cisarua Puncak, Bogor provides training to improve business strategies in the agricultural sector, especially coffee, how coffee can be an alternative business that they can run to add to the family's economic value. The method used is through active outreach to the community in the village. The evaluation carried out is to see how the regional economy is after receiving the training one of which is Community Service which teaches cibulao coffee managers to manage social media for promotion and time management to market it. This abdimas activity is a form of international abdimas cooperation between the Faculty of Economics and Business Upn Veteran Jakarta and UniKL Business School.