KEPUTUSAN PEMBELIAN J.CO DONUTS & COFFEE DI TRANSMART CILANDAK

Sari

This research is a quantitative research that aims to determine the effect of store atmosphere, product quality and promotion. The population in this study is for consumers who are interested in buying J.CO Donuts & Coffee products at Transmart Cilandak, South Jakarta. The sample size was taken as many as 75 respondents, with the probability sampling method, especially random sampling. Data collection is done through the distribution of questionnaires. The analysis technique used is the method of PLS (Partial Least Square) analysis. The results of this study indicate that (1) Store Atmosphere does not have a significant effect on Purchasing Decisions (2) Product Quality has no significant effect on Purchasing Decisions. (3) Promotion has a significant effect on Purchasing Decisions