Keputusan Penggunaan BNI mobile (Studi Kasus Pada Pengguna BNI mobile di Jakarta)

Alif Rahman Khalifah, Diana Triwardhani, Nobelson Syarief

Abstract


This research takes the form of quantitative research conducted at BNI mobile banking application, namely BNI mobile. BNI mobile is a mobile banking application that serves various banking transactions. The purpose of this research is to find out and prove whether the purchase decision on the BNI mobile banking application is influenced by trust, brand image and risk. The population in this study are BNI mobile users who live in Jakarta. The sample taken was 75 respondents with purposive sampling method. By distributing questionnaires to BNI mobile users in Jakarta during the data collection process. The data analysis technique used is descriptive analysis and inferential analysis. Smart PLS 3.0 software is used by researchers to analyze data using the PLS (Partial Least Squares). The results showed that the variables of trust, brand image, and risk had a significant effect on purchase decision.

 


Keywords


Trust; Brand Image; Risk; Purchase Decision

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